Tag Archives: motivational values
chris rose how to win campaigns book cover

Chris Rose’s “How to Win Campaigns”: Motivational Values

Chris Rose’s How to Win Campaigns is an asset for campaigners, particularly its chapter on Motivational Values. The chapter explains how society is composed of three distinct values-based groupings of citizens, and how messages and actions can be tailored to fit the values of each group. I explore motivational values and their implications below. I’ve […]

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